2. Chapters 3 & 4 of Steve Krug's "Don't Make Me Think!"

Billboard Design 101

There are five important things you can do to make sure visitors see and understand as much of your site as possible:

1. Crete a clear visual hierarchy on each page

• The more important something is, the more prominent it is.
• Things that are related logically are also related visually.
• Things are "nested" visually to show what's part of what.

2. Take advantage of conventions

• Conventions are your friends.
• Designers are often reluctant to take advantage of them.

3. Break pages up into clearly defined areas
4. Make it obvious what's clickable
5. Keep the noise down to a dull roar

• Busy-ness
  
• Background noise

Animal, vegetable, or mineral?

Making choices on the Web should be clear for users to understand.
Web Designers and usability professionals have spent a lot of time over the years debating how many times you can expect users to click to get what they want without getting too frustrated.

We face choices all the time on the Web. Making the choices mindless is one of the main things that make a site easy to use.